For advertisers, affiliate marketers, and publishers to maximize campaign performance and income, CAKE is a performance marketing solution.
CAKE is a tool that was created for advertising brands, agencies, and networks, with affiliates being invited into the platform to unify campaign management, in contrast to the majority of the platforms we’ve looked at so far that offer distinct solutions for advertising brands and affiliate marketers.
Therefore, there isn’t a marketplace for affiliates to locate deals and brands to find affiliates here. These connections are made elsewhere and integrated into CAKE, the marketing tool that unifies your promotional efforts.
Important characteristics:
White-labelled UI: You can alter the platform’s look and feel by adding your company’s name, logos, and color palette as well as changing the login and tracking URLs.
Event tracking: Track interactions throughout the client journey rather than just one revenue-generating event.
Impression tracking: You may improve campaign measurement by simply including an impression pixel in any HTML email or banner creative, or you can go much further by integrating ad servers.
Setting click and conversion caps for offers, affiliates, and campaigns allows you to receive alerts when a cap is about to be reached or has already been reached.
Referral incentives: Use a commission-based incentive scheme with flexible durations and payment mechanisms, such as profit splits, revenue percentages, or a straightforward flat fee, to reward current affiliates for bringing on new publishers.
Set custom targeting parameters for real-time monetization, including location, device, browser, traffic limits, and redirects.
Get familiar with CAKE by clicking here.
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