SpyFu, formerly known as GoogSpy, is a search analytics tool that displays to users the keywords that websites purchase through Google AdWords. This means you can see every term your rivals have purchased as well as every ad test they have carried out.
Additionally, it provides the keywords for which they are ranked. The material and backlinks that are delivering them this ranking can then be tracked back and found. Utilize this information to determine the effectiveness of your competitors’ backlinks before pursuing them for your own website.
SpyFu collects this information using web-scraping, and it updates its database once a month. Instead of a real-time tracking engine, this gives you an overview of what’s occurring with wider trends in SEM and SEO.
This competitor analysis tool identifies both the core and niche keywords that your competitors are utilizing. It also provides the keywords that are most pertinent to your market.
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