Social media tools designed expressly for influencer campaigns are now necessary because of the popularity of influencer marketing. Enter TapInfluence, a tool for analytics that eliminates a lot of the “what-ifs” associated with influencer marketing. This contains stats like reach, engagement rate, and the possible cost associated with any one influencer. To put it simply, before marketers reach out to influencers, TapInfluence shows important influencer metrics in black and white to help them decide whether or not to pursue a connection. Influencer campaigns shouldn’t have zero return on investment. The tool not only tracks analytics for specific influencers, but it also compares campaign performance overall to standards set by the industry. Visit the website!
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